Hawaii State Department of Health Home Visiting Services Unit is a network of 10 organizations providing child development knowledge and parenting support to new mothers and families across Hawaii.
Through multiple meetings and feedback from all the separate organizations in the network, OrangeRoc created a fresh identity for the new umbrella organization, called Your Ohana. This all-encompassing project included developing a name, logo, tagline and messaging. OrangeRoc provided marketing, creative, and production services to draft, create, develop, and execute a brand strategy plan. We also created and executed digital media content, a Your Ohana website, social media platforms (Facebook, Instagram, YouTube), a printed brochure, and videos focused on the participant families.