brand focused + strategy driven


Defining Your Image & Identity

Achieving business objectives through the alignment and deployment of an effective brand strategy - that is extremely relevant and emotionally engaging to the target audiences.


Positioned to Build Lasting Relationships

Generating strategic ideas by analyzing data specifically designed to enhance the effectiveness of marketing initiatives and build enduring brands.

Research & Analytics

Real Data to Succeed

Deploying marketing performance metrics in phases – from analyzing your current position to establishing benchmarks for results.

our capabilities


  • Naming
  • Brand Positioning
  • Content Creation
  • Copywriting
  • Corporate Identity
  • Illustration
  • Packaging
  • Photography
  • Signage
  • Vehicle Graphics
  • Voice & Message
  • Web Design


  • Analytics
  • Brand Audit
  • Competitor Analysis
  • Customer Analysis
  • Email Hosting
  • Market Research
  • SEO
  • Strategy & Planning
  • Web Hosting

PR / Media

  • Owned Media
  • Paid Media
  • Earned Media
  • Social Media

Melinda Mullis

As a successful brand strategist and entrepreneur, Melinda has helped companies develop, define, and position themselves in the market through research, proven process methodologies, and implementation of integrated creative campaigns for over 25 years.

Her career has enabled her to experience vast geographic and cultural diversity, giving Melinda insightful perspective about targeted demographics, consumer behavior, and the value of an emotional response to brands.

With opportunities to live and work in California, North Carolina, Georgia, Hawaii, Hong Kong, and Tokyo, she’s developed a broad, cross-cultural perspective of demographics, consumer behavior, and responses. Melinda fully immerses herself in clients’ goals before planning marketing initiatives for their products and services. She uses data to inform marketing recommendations with creative range across media channels. This allows her to position the project analytically and tactically to inspire the consumer from an emotion to action.

As the founder and owner of two different firms, OrangeRoc in Hawaii and the first being located in Southern California, Melinda has created or managed brands with marketing programs for notable clients. These clients span over two decades ranging in scope from global, regional, and national, including Black + Decker – Kwikset and Pfister, The Fairmont Orchid, Locations, Bodhtree Solutions, Brookfield Residential, Tomy Toys, C4 Waterman, Hawaii Central Federal Credit Union, Hawaii Tourism Authority, Geobunga, Multifamily Utility Company, and many more. Melinda is a current Rotarian and has served on many boards of directors.

Katherine von Thelen

Utilizing her robust experience with corporate brands, Katherine brings her high-caliber visual, conceptual, and design skills to the table while collaborating with clients to create a distinct message.

She is astute and proficient with technology and digital media. These skills are deployed daily with key findings used to adjust both social, owned, and paid media, search engine optimization, and content development. She has collaborated with national brands including Frigidaire, Electrolux, and Michelin, and local clients such as Molokai Ranch, Hawaii Central Federal Credit Union, Locations, and Hawaii Tobacco Quitline.

Katherine enjoys bridging the relationship from marketing plans to creative initiatives and her artistry and inventive talents are apparent to clients. Katherine can often be found outside the office-on photoshoots, managing creative production, or lending a hand to help out at an event. She stewards the big ideas as well as the execution across print, digital, and social media platforms.

Robin Petersen

Robin designs and executes impactful print and digital content for a wide range of multi-channel initiatives. Her strengths lie in her ability to see the big picture while simultaneously paying attention to the smallest details. This allows her to not only capture our client’s message, but to deliver it with clarity and emotion.

Her multidisciplinary design experience has set her as a driving force behind many of our clients’ brands and image development including Locations, Molokai Ranch, Mental Health America of Hawaii, Outrigger Duke Kahanamoku Foundation, Family Programs Hawaii, Hawaii Catholic Schools and many more.

Lauren Tabor

Born in Singapore and raised on the Big Island, Lauren combines eastern culture with western education to bring an international flair to the office. Her thoughtful, forward-thinking approach to the visual arts complements the goals and objectives of our clients.

Lauren is innately aware that creativity is not just about concepts and colors, but also recognizing that small details add up to be impactful elements. She received her Bachelor of Fine Arts degree in Graphic Design from the University of Hawaii at Manoa. She has become a peer mentor to some new graduates and those seeking a career in graphic design.

Cristina Sale

With a passion for all things artistic, Cristina puts her visual talents to use as one of OrangeRoc’s graphic designers. She’s an integral part of the creative team with her alluring design skills and personal touch. Cristina bridges the gap between design and marketing utilizing her design skills mastering templates for clients’ identity systems.

Cristina recognizes that a huge part of OrangeRoc’s success is not only within our internal team, but also to all our vendors. She works closely with vendors to foster strong relationships that will be mutually beneficial for all parties.