brand focused + strategy driven


Defining Your Image & Identity

Achieving business objectives through the alignment and deployment of an effective brand strategy - that is extremely relevant and emotionally engaging to the target audiences.


Positioned to Build Lasting Relationships

Generating strategic ideas by analyzing data specifically designed to enhance the effectiveness of marketing initiatives and build enduring brands.

Research & Analytics

Real Data to Succeed

Deploying marketing performance metrics in phases – from analyzing your current position to establishing benchmarks for results.

our capabilities


  • Naming
  • Brand Positioning
  • Content Creation
  • Copywriting
  • Corporate Identity
  • Illustration
  • Packaging
  • Photography
  • Signage
  • Vehicle Graphics
  • Voice & Message
  • Web Design


  • Analytics
  • Brand Audit
  • Competitor Analysis
  • Customer Analysis
  • Email Hosting
  • Market Research
  • SEO
  • Strategy & Planning
  • Web Hosting

PR / Media

  • Owned Media
  • Paid Media
  • Earned Media
  • Social Media

Melinda Mullis

As a successful brand strategist and entrepreneur, Melinda has functioned as a Chief Marketing Officer for both for large and small companies. She has scaled and honed marketing plans to develop, define the brand. This helps companies position themselves in the market through research, proven process methodologies, and implementation of creative campaigns for over 25 years. Her career has enabled her to experience vast geographic and cultural diversity, giving Melinda insightful perspective about targeted demographics, consumer behavior, and the value of an emotional response to brands.

From sole proprietor to incorporation of two firms, OrangeRoc in Hawai‘i and a group in Southern California, Melinda has had the opportunity to observe changing marketing trends and emerge as a leader in applying new media channels. One of her finest strengths is leading and inspiring teams of talented individuals to apply research-based creative to achieve strategic objectives and measure the outcomes to refine and hone a brand’s equity. 
Some notable clients include Black & Decker – Kwikset Division, the Fairmont Orchid Hawaii, Brookfield Homes Hawaii, Brookfield Homes Southland, ST Residential, Locations, Bodhtree Solutions India and North America, BMW North America – Southern California Division, Hawaii Central Federal Credit Union, Associa Hawaii Division, Tomy Toys Japan, and ABC’s highly acclaimed “Extreme Makeover: Home Edition – where she was instrumental in securing builders and sponsors and overseeing initial media relations for nationwide builders. In 2015, Melinda was hired to oversee site logistics and volunteers, while also coordinating media behind the scenes for HGTV, the DIY Network, and Travel Channel. 
In addition to her professional endeavors and achievements, Melinda applies her skills and talent to help her community. She continues to support several nonprofits, including Family Programs Hawaii, Orangewood Children Home, and the Hawaii International Film Festival. 

Lauren Tabor

Born in Singapore and raised on the Big Island, Lauren combines Eastern culture with Western education to bring multicultural insight to the office. Her thoughtful, forward-thinking approach to the visual arts complements the goals and objectives of our clients.

She is innately aware that creativity is not just about concepts and colors, but also recognizing that small details add up to impactful elements. Lauren is proficient in website design for desktop and mobile environments, working with various content management systems, and integrating technology stacks. She understands the value of design and its impact on user experience and website functionality in digital environments.  

 Lauren received her Bachelor of Fine Arts degree in Graphic Design from the University of Hawaii at Manoa. During this time, she was the design editor and creative director for the university’s editorial publication. She has become a peer mentor to some new graduates and those seeking a career in graphic design

Melissa Pampulov

Innately creative, intuitively collaborative, and intentionally conscious of the small details and big picture. Melissa is a seasoned communications and marketing professional that is successful with developing and executing initiatives from the grassroots to the global stage.

With over 25 years of experience steeped in all aspects of media and public relations, her progressive career spans through the industries of sports, real estate, finance, not-for-profit, and government. Melissa’s craft for creating compelling content and executing engaging experiences has elevated the narrative and audience for clients and companies worldwide.  

 A local girl, born and raised, with a higher education made possible through athletics. She has a Bachelor of Arts in Communication from the University of Denver with an emphasis in Broadcast Journalism and Public Relations and a Master of Arts Degree in Communication from Hawai’i Pacific University with an emphasis in Journalism. Naturally, Melissa gravitated to working in the sports departments of print and broadcast newsrooms across the country. Passionate about showcasing the storylines of athletes, she has been on both sides of the communications spectrum as a press director and sports journalist.  As a female athlete herself, she has advocated for an equal playing field for women and believes in getting more young girls to participate in sports.   

Paul Iseri

With a passion for art and design, Paul creates visual solutions for impactful print and digital content for a wide range of multi-channel initiatives.

With a background in art and illustration, passion for design, and zeal for brand building, his strengths lie in seeing the forest and the trees. This allows him to not only produce content and assets that deliver the client’s message effectively, but also deliver it with clarity and emotion in relation to the brand.  

Born and raised in Hawaii, Paul grew up with a passion for art from an early age. His creative upbringing led him to pursue a degree in Art and Design, and after graduating from the University of Hawaii at Manoa he has continued that pursuit of learning, expanding, and honing his skillset. He has learned how to use various tools to strategically solve problems visually and conceptually. Outside of work, he enjoys building and working on his own illustrative projects and personal brand. These expressive endeavors further define his personal style and expand his creative range in the professional field.