Established in 2007, Multifamily Utility Company provides utility submetering and billing services for residential and commercial properties. With a vision to expand their services and market reach, we collaborated with the company to refresh their brand.
OrangeRoc redesigned Multifamily Utility Company’s logo to highlight the three types of utilities they provide service for. The icon from the previous logo was refined and repurposed as the symbol of the company’s mission of “Thinking Green to Keep Our Planet Blue”. We integrated their signature green leaf into new product logos, symbolizing their commitment to the environment and sustainability. New product flyers and brochures were created with the refreshed product logos and streamlined information.
After analyzing the website analytics, OrangeRoc redesigned the company website to put important links prominently on the homepage and provide a better user experience.