Southern Turf Hawaii

Operationalizing a Brand for the Largest Sod Farmer in Hawaii

Since 1999, Southern Turf Hawaii has farmed 11 sod varietals on their 96 acres of land in Mililani. They supply the highest quality turfgrass for residential and commercial properties including championship golf courses, five-star resorts, and special projects, like ABC’s Extreme Makeover Home Edition.

Digging in, OrangeRoc’s first objective was to capture the essence of the farm through photography that highlights the expansive acreage, seasonal crops, and dedication of their crew. Several site visits between dawn and dusk informed and inspired the creative and strategic direction.

OrangeRoc is more than marketing, we align business goals and facilitate introductions that provide opportunities for growth. We care about our clients’ operations and help with the smallest details that add up to big thinking. By enhancing the digital environment, redefining the brand, and nurturing business relationships, we helped to scale Southern Turf Hawaii’s operations to strengthen their product offering and streamline their processes.

Scope of Work
  • Logo Refinement
  • Tagline
  • Collateral
  • Signage
  • Photography
  • Ads
  • Website Design
  • Website Development
  • Email Set-Up & Digital Support
  • Trademark Coordination