The grand opening celebration was on Tuesday, September 24, 2019 at their new facility in Kakaako. Beginning with a traditional Hawaiian blessing, the grand opening celebration will honor working dogs, with special guest speakers from Guide Dogs of Hawaii and K9 Handlers and ending with over 200 people touring the facility and pet parents participating in our casting call to be selected as one of our mascots.
OrangeRoc started our assignment 45 days prior to the grand opening and blessing. We helped with everything from selecting exterior paint colors to planning and coordinating the event with 4 major activities of the day including arranging for media. Every invitation was hand-tie and all forms were built in the technology stack to capture attendance.
To see the comprehensive marketing and branding completed in Alii Animal’s first year, click here.