Since the inception of OrangeRoc, we have supported organizations who raise awareness and provide direct services to prevent adverse childhood experiences in Hawaii with our creative range.
A team with Early Childhood Action Strategy (ECAS) selected OrangeRoc because of our subject matter expertise in the area of social services. We planned, organized, and mediated large group discussion designed to help participating organizations reach conclusions backed by research. Our first goal was to name their group initiative. Today, that name is “Nurture Daily.”
The foundation of our communication was to raise awareness about simple things you can personally achieve every day to help build stronger relationships with those around you. OrangeRoc created a logo, tagline and developed characters to help influence this behavioral change. Working with Welcome Stranger and voiceover talent from within the ECAS team, the characters were brought to life for television and radio spots.