We were asked to refresh the marketing materials for Hawaii Opera Theatre (HOT) and infuse new life and interest into the opera season and membership campaign. The results were elements with a refreshing new look for HOT. This campaign was met with wide acclaim from old and new opera patrons. Marketing materials included a new social media website, media planning, brand consulting, posters, postcards, opera programs (Aria), membership brochures and ads. Our efforts for the 2011 HOT campaign were rewarded with a Pele Award win in “Advertising for the Arts – Mixed Media Campaign.”
