Hawaii Tourism Authority

Designing a Data-Rich Report That’s Inviting to Read

A wealth of information is provided to residents and businesses by the unwavering mission of the Hawaiʻ i Tourism Authority. They embarked on a 2020-2025 Strategic Plan with market research and logistics of John M. Knox and Associates aimed at taking an in-depth look at ways to coordinate partnerships and listen to the opinions of stakeholders.

OrangeRoc provided a mix of talents to design an original layout for the six-year plan that is aesthetically appealing with compelling, organized content and an appropriate hierarchy of graphical elements. We shared our vision with Kalani L. Ka‘anā‘anā, Director of Hawaiian Cultural Affairs & Natural Resources, seeking his manaʻo on the layout for cultural respect. We produced a long format layout with clear data, compelling imagery, and easy-to-understand pagination that could be downloaded and read as a resource for all of us who share aloha.

Scope of Work
  • Conceptual Graphics
  • Style Sheet
  • Data Visualization
  • Layout Design
  • Production
  • Print Management