Hawaii International Film Festival

Directing a Cohesive Campaign for a Film Festival

Despite 27 years of delighting Hawaii’s arts and film crowd, the Hawaii International Film Festival suffered from disjointed marketing campaigns.

OrangeRoc created several fully integrated campaigns to remedy this — from advertising and merchandising to website development and marketing trailers — with every point of the festival fitting together.

The campaigns were met with rave reviews and greatly helped HIFF get back in the spotlight through marketing.

Scope of Work
  • Collateral
  • Out-of-Home Advertising
  • Photography
  • Video Direction