Hawaii Opera theatre

Infusing New Life into the Opera

We were asked to refresh the marketing materials for Hawaii Opera Theatre (HOT) and infuse new life and interest into the opera season and membership campaign. The results were elements with a refreshing new look for HOT. This campaign was met with wide acclaim from old and new opera patrons. Marketing materials included a new social media website, media planning, brand consulting, posters, postcards, opera programs (Aria), membership brochures and ads. Our efforts for the 2011 HOT campaign were rewarded with a Pele Award win in “Advertising for the Arts – Mixed Media Campaign.”

Scope of Work
  • Social media
  • Media planning
  • Brand consulting
  • Posters
  • postcards
  • Opera programs
  • Membership brochures
  • Membership ads