Matter of Fact – who knows the game plan in your company?
	When was the last time you read your company’s mission statement? Do you believe in the mission? Should it be changed or updated to reflect today’s current trends? Research shows that most people in a company forget or do not know its own mission. Maybe this is holding everyone back, maybe this is another reason it takes so long to adjust to the market and make critical decisions. Sometimes this is the reason a marketing or advertising campaign launches off target. Powerful marketing follows a strong business plan. The foundation of that plan should be a well-defined mission – Who you are, what you do and whom you do it for. Marketing efforts based on a poor mission statement run the risk of being hit or miss or even worse than that – just plain ignored. OrangeRoc helps build enduring brands that focus on your unique business proposition. We work with companies on all levels to help them maximize effective communication. Sometimes the right solution is a small project to inject life into your brand. Other times it’s a complete brand overhaul to position your company’s image and perception in the marketplace to accurately match your product or service. An example of redefining a company through a mission statement and then creating marketing that matches this statement can be seen in OrangeRoc’s client, Sutton Construction, a Hawaii custom homebuilder who takes pride in every last detail of the homes they build. They are passionate not only about all the things you see in a home but also all of the things you will never see. So when Sutton Construction asked OrangeRoc to create a new brand, identity system and collateral we knew that the right solution for them would be in the details. We started with a new brand promise: “Exquisite Craftsmanship, Exquisite Homes” This simple four word “mission statement” defines who Sutton is as a company and what they offer their clients. Next, we went to work refining their logo, creating a new classic, strong and structured identity and then expanded the look and feel to all touch points including holiday cards and gifts, stationary package, t-shirts, signage and a beautiful brochure to showcase the quality of their work. These were just some of the ways we elevated their brand and marketing to match the level and sophistication of the homes that they build. Click for images.
				Thinking about your own mission statement? OrangeRoc would like to show you the best ways to effectively utilize your marketing dollars based on your unique mission. We are experts at fine-tuning messaging and marketing to capture a bigger market share and help build brand loyalty.
	Call us today to start picking our brains about your mission and your marketing. 808-792-3077 | orangeroc.com