Hawaii International Film Festival

Despite 27 years of delighting Hawaii’s arts and film crowd, the Hawaii International Film Festival suffered from disjointed marketing campaigns. OrangeRoc needed to develop, create, and coordinate a cohesive marketing campaign.

credit: hyperspective studios

Challenge

Despite a 27-year history, HIFF recently suffered from disjointed marketing campaigns.

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Idea

OrangeRoc created several fully integrated campaigns to remedy this — from advertising and merchandising to website development and marketing trailers — with every point of the festival fitting together.

credit: hyperspective studios

Results

The campaigns were met with rave reviews and greatly helped HIFF get back in the spotlight through marketing.

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